Google’s geo-targeting abilities are so precise that ranks can vary just a few miles apart for desktop searches. Here’s where SERP trackers come into play - specifically, those that can track local ranks on multiple search platforms, as well as rankings based on the searcher’s device ( desktop or mobile ), what type of mobile device, and more. SERP tracking is so complex that it’s impossible to do well without a tool. In other words, SERP tracking can get EXTREMELY complicated very quickly. That means SERP tracking also involves following your ranks for each search location relevant to your business. Your rank can also be affected by the searcher’s location.įor example, if your coffee business is in Portland, it’ll be shown more often to searchers in that area. YouTube rankings for your uploaded videos.Amazon rankings ( if you sell a product ).Other search engines like Yahoo! and Bing.Google My Business ( GMB ) results ( including local finder and snack pack results ).However, SERP tracking gets quite a bit more complicated than that. SERP tracking allows you to see how your page is performing and which adjustments should be made. You may want to track your home page’s rank for the search term “ gourmet coffee. To define SERP tracking we’ll start by addressing what it involves.Īt the bare-bones level, SERP tracking is the process of keeping track of how high your URLs rank on a search engine results page for different search terms.įor example, let’s say you’ve got a website about coffee. 3 Steps to Help You Rank up on the SERPĪs SEO has gotten more complex, so has SERP tracking.
How to Keep Track of Your SERP Ranks in ProRankTracker.How to Add URLs for SERP Tracking in ProRankTracker.Fast forward to today - every search is personalized, geo-targeted, and tailored to each unique user to provide high-quality search results.Īnd because of this, SEO has become an art form.Įven in today’s complex SEO environment, you can still track your ranks for different search terms and ensure people find your website through the SERP.
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